image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors and windows, that are neatly hung next to each other and are able to roll out to view the product and information on offerings and customizations. There is a seating area for client meetings in the foreground.
Challenge
After years of collaboration on showrooms and display projects, Pella turned to STAR to help bring the same polished, product-forward experience into their corporate headquarters. They needed a modern, branded environment that would impress builder and architect partners, inspire homeowners, and reflect the full breadth of Pella’s product line—all while feeling seamless with the front lobby.
image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors, that are neatly hung next to each other and are able to roll out to view the door and information on offerings and customizations.
Solution
STAR worked closely with the Pella team to create a fresh, modern Experience Center that mirrors the feel and function of their retail environments. Custom displays make it easy to pull out and explore different window and door options, while high-end finishes and clean sightlines deliver a cohesive brand experience. Building on two decades of partnership, STAR brought new ideas and attentive collaboration to every detail.​
Image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors and windows, that are neatly hung from the ceiling next to each other and are able to roll out to view the product and information on offerings and customizations. There is a seating area for client meetings in the background.
Result
The space is now a true competitive advantage for Pella, offering visitors an immersive way to interact with the brand and its full range of products. The Experience Center feels like a natural extension of the lobby and delivers on both form and function. According to the Pella team, they’re proud to show it off, and even prouder of the partnership that brought it to life.
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image of Pella Northland HQ's lobby area, featuring seating, awards, a meeting table and modern lighting. image from Pella Northland HQ, featuring Pella window displays that are housed in the showroom space of the headquarters. These are custom built casings with the windows in them and information about the window and options around the embedded window. image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for hardware for Pella window and doors. image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for windows, that are neatly hung next to each other and are able to roll out to view the window and information on offerings and customizations. image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors, that are neatly hung next to each other and are able to roll out to view the door and information on offerings and customizations. image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors and windows, that are neatly hung next to each other and are able to roll out to view the product and information on offerings and customizations. image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors and windows, that are neatly hung next to each other and are able to roll out to view the product and information on offerings and customizations. There is a seating area for client meetings in the foreground. Image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors and windows, that are neatly hung from the ceiling next to each other and are able to roll out to view the product and information on offerings and customizations. There is a seating area for client meetings in the background.
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