Pella Northland HQ
Challenge
After years of collaboration on showrooms and display projects, Pella turned to STAR to help bring the same polished, product-forward experience into their corporate headquarters. They needed a modern, branded environment that would impress builder and architect partners, inspire homeowners, and reflect the full breadth of Pella’s product line—all while feeling seamless with the front lobby.
Pella Northland HQ
Solution
STAR worked closely with the Pella team to create a fresh, modern Experience Center that mirrors the feel and function of their retail environments. Custom displays make it easy to pull out and explore different window and door options, while high-end finishes and clean sightlines deliver a cohesive brand experience. Building on two decades of partnership, STAR brought new ideas and attentive collaboration to every detail.​
Pella Northland HQ
Result
The space is now a true competitive advantage for Pella, offering visitors an immersive way to interact with the brand and its full range of products. The Experience Center feels like a natural extension of the lobby and delivers on both form and function. According to the Pella team, they’re proud to show it off, and even prouder of the partnership that brought it to life.

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