Events, Case Study

Bringing innovation on the road with Pella’s mobile showroom.

An innovative mobile experience driving engagement, hands on training, and stronger customer connections across the country.

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Team participating in window demo as part of a traveling trade show demonstration.

Challenge

Pella®, a leader in window and door solutions, faced a challenge in showcasing their new Steady Set™ window to contractors and builders across the U.S. Pella had relied on flying trainers to many locations, a costly and complex approach. They needed an efficient, engaging way to provide hands-on training and product demonstrations.

A Pella branded van used for their road shows

Solution

Pella partnered with STAR to design a fully branded Sprinter Van as a mobile showroom. This innovation allowed Pella to bring their products directly to audiences, offering hands-on training sessions in an engaging, interactive format. The mobile exhibit was able showcase Steady Set with convenient and consistent training.

Team participating in window demo as part of a traveling trade show demonstration.

Result

The Pella Sprinter Van Roadshow was a major success, making over 52 stops nationwide and achieving a 20-21% inclusion rate for the Steady Set window—well above the initial target of 10-15%. This roadshow fostered stronger customer relationships and streamlined operations by eliminating the need to fly trainers.

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The van has helped us build meaningful, one-on-one connections with our customers. STAR brought our vision to life, fostering confidence in Steady Set and strengthening our partnerships.

Sarah Mausser

Award-winning

Pella’s Sprinter Van Roadshow earned a Gold honor in the2026 Hermes Creative Awards. This mobile experience brought thebrand directly to its audience, enabling hands-on engagement in real-world environments and extending reach beyond traditional eventspaces with flexibility and impact.

View all winners

Hermes Award Gold

Insights

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