Emerson
STAR partnered with Emerson to create a large-scale exhibit that translated complex industrial technology into clear, interactive demonstrations through clean architecture, integrated data displays, and intuitive flow.
Event technology services for interactive brand experiences
Bring physical and digital experiences together with strategically integrated AV, lighting, interactive technology and digital content designed to engage audiences and support your event goals.
What are event technology services?
Event technology services bring digital, interactive and audiovisual tools into physical brand experiences to attract attention, communicate ideas, encourage participation and measure engagement. For trade shows and events, this can include LED displays, AV and lighting, touchscreens, interactive content, AR/VR, RFID, lead capture, analytics and emerging technologies such as AI.
At STAR, technology starts with purpose. We consider your audience, objectives, story and environment first, then identify and integrate the technology that can make the experience more effective.
What technology can be integrated into a trade show exhibit?
LED tiles and displays
Command attention from across the show floor. STAR delivers high-impact LED tiles and large-format LED displays that showcase dynamic content, perfect for product reveals, brand videos, and bold visual statements.
Animated architectures
Bring your structure to life with seamlessly integrated video and motion content. Using projection mapping, transparent OLED screens, and transparent LED panels built directly into walls or fixtures, your booth architecture becomes an ever-changing storytelling canvas.
Lighting effects
Programmable LED lighting and other advanced lighting tools set the mood and guide the attendee journey. From subtle ambiance to 3D illusions, STAR uses lighting as an active storytelling medium.
Interactive screens and kiosks
Deliver multi-sensory engagement with touchscreens, proximity triggers, object recognition, and lift-and-learn technology powered by RFID. Whether it’s a video wall, product education station, or immersive AR/VR moment, interactive technology draws people in and connects them to your brand story.
AI-enabled opportunities
From data-driven personalization to conversational interfaces, STAR helps exhibitors navigate emerging AI applications with the potential to add real value, and identify practical, near-term opportunities to thoughtfully integrate AI into exhibits.
Heat mapping for show analytics
Understand how attendees move, dwell, and interact with your space. Our heat mapping tools give you visual data on traffic flow, helping you optimize layout, staffing, and messaging for your next event.
Learn moreAR/VR technologies
From augmented reality product demos to fully immersive VR experiences, STAR can storyboard an engaging AR/VR activity and design the fixtures and graphical interface that help bring it to life.
RFID solutions
From tracking attendee flow to triggering personalized content, RFID has endless possibilities for trade shows. We can integrate it with heat mapping tools, create unique attendee identifiers, or tie it to interactive experiences for deeper engagement.
Lead capture technology
Make the most of on-site lead opportunities by integrating badge scanning, gamified engagement, and incentives directly into your booth experience. STAR helps ensure lead capture tools align with your overall engagement strategy.
How do you choose the right technology for a trade show booth?
Effective exhibit technology starts with the experience you want to create, not a particular screen, device or platform. STAR evaluates technology against the role it needs to play in the attendee journey.
| If your goal is to… | Consider… |
|---|---|
| Attract attention | LED walls, large-format displays, projection, dynamic lighting |
| Explain complex products | Touchscreens, interactive demos, digital content, AR |
| Encourage participation | Games, RFID, object recognition, interactive kiosks |
| Personalize the experience | RFID, triggered content, selected AI applications |
| Capture leads | Badge scanning, integrated lead capture, gamified interactions |
| Measure ROI | Heat mapping, visitor tracking, dwell-time and behavioral analytics |
Check out our event technology at work
See how STAR’s event technology creative services come to life through custom solutions built for engagement, insight, and ROI. From data-driven layouts to immersive digital displays, our clients are using tech to make every interaction count.
Solventum
STAR partnered with Solventum to bring a dynamic trade show experience to life — anchored by a striking overhead hanging sign and immersive booth design that amplified brand presence and drew attendees into meaningful conversations
Why choose STAR for event technology services?
STAR is your one-stop shop for event technology. We bring strategy and creativity to every tech-enabled experience using technology with a purpose to enhance experiential design. Then we partner with best-in-class technology companies to execute flawlessly.
The right expertise for the solution
STAR combines in-house strategy and creative expertise with specialized technology partners to bring the right capabilities to each project rather than forcing every experience into the same technology stack.Want to learn more about trade show and event technology?
Explore practical guidance on choosing, integrating, and measuring technology that creates more engaging in-person experiences.
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Contact STAR Exhibits
Have a question or planning an upcoming event? Connect with our team to discuss your exhibit, event, or branded environment needs
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Event technology FAQs
You don’t need the newest or most complex technology to create an engaging experience. The best investment depends on your objectives, audience and how often the solution will be used. STAR helps clients prioritize technology where it will have the greatest impact, consider rental versus owned equipment, and integrate technology into the overall exhibit plan rather than treating it as a separate add-on.
Yes. STAR considers AV, lighting and interactive technology as part of the overall exhibit experience, coordinating technology with creative, content, fabrication and onsite execution. This integrated approach helps ensure digital and physical elements work together rather than feeling like separate additions to the booth.
Technologies such as heat mapping, visitor tracking, RFID, lead capture and camera-based analytics can provide insight into booth traffic, dwell time, visitor flow and engagement. When those insights are considered alongside lead, sales and business data, marketers can develop a more complete picture of event performance and identify opportunities to improve future experiences.
AI can support more personalized and responsive exhibit experiences, from interactive content and recommendations to creative applications that react to attendee input. The most effective uses start with a clear purpose rather than adding AI for novelty. STAR evaluates AI applications based on how they can improve the attendee experience and support the goals of the exhibit.
Look for a partner that considers technology as part of the overall experience, not as a standalone add-on. The right partner should understand your audience and objectives, recommend technology based on the role it needs to play, and coordinate creative, content, AV, fabrication and onsite requirements, so the physical and digital experience works together.