3M
How STAR helped 3M transform its CES footprint into a precision-built B2B engagement platform.
Custom Exhibits · Award-winning
Custom trade show booth designs that bring brands to life
Explore award-winning exhibit designs tailored to your audience, objectives and event strategy.
33+
years experience
Award-winning
exhibit design
End-to-end
exhibit services
"*" indicates required fields
Why STAR
What makes an effective trade show booth design?
Effective trade show booth design begins with a clear brand story and extends through every stage of the exhibit process. Strategic planning, custom exhibit design, fabrication, logistics, installation, and onsite activation all contribute to creating an exhibit that attracts attendees, supports product storytelling, and helps exhibitors achieve measurable event goals.
| Design consideration | Why it matters |
|---|---|
| Brand storytelling | Creates a memorable experience and communicates your value quickly |
| Strategic layout | Guides attendee flow and encourages meaningful engagement |
| Quality fabrication | Ensures a polished appearance and lasting performance across events |
| Interactivity | Increases dwell time and creates opportunities for conversation |
| Meeting space | Supports product demonstrations and deeper sales discussions |
Recent builds
Award-winning designs. Real business results.
Every exhibit in our portfolio was created to solve a specific business challenge, from product launches and lead generation to customer engagement and brand awareness.
JCB
JCB transformed a massive outdoor footprint into a live demo experience that highlighted innovation, power, and performance.
SRS
How STAR helped SRS Distribution grow a single exhibit structure into one of IRE's most recognized destinations — one intentional evolution at a time.
MegaFood
How STAR helped MegaFood bring a fully refreshed brand identity to life at scale, on a show floor where standing out is everything.
JonnyPops
JonnyPops turned an expanded show footprint into a fan-first, buyer-ready experience at one of natural foods' biggest stages.
Mighty Spark
How STAR helped Mighty Spark turn a bigger footprint into a bold category statement at natural foods' most competitive stage.
Traka
A scalable exhibit strategy that gave Traka's team the freedom to focus on what they do best: live product demos that convert.
Toppan
A fast, flexible exhibit solution built for impact at PACK EXPO 2025.
STAR always meets and exceeds expectations. Their attention to deadlines and timelines, combined with standout design and functionality, helped us make a bold impression and have meaningful conversations with buyers and retailers.
Staci Dick, Events Coordinator, Manitoba Harvest
CES is an important moment for us to connect with partners and showcase how 3M helps customers accelerate time to market. STAR helped us create an environment where those conversations could thrive—and where visitors could clearly see the innovation we enable.
Collin Hummel, Director of Partnerships, 3M
STAR has been a wonderful partner, and I mean partner in the truest sense. They helped us from concept through creation—on a tight timeline, on our budget, and with creativity. I could not be happier to have them on my team.
Amy Ahrens, Director of Marketing, GoGuardian
We have used STAR’s heat mapping and customer engagement tracking now for several events. The richness of data and insights collected has helped us to not only understand the sequential path of interest between displays and topics but also identify how to reshape our booths year to year to enhance engagement and time on stand.
Jay Gatz, Vice President, Commercial Execution & Strategy, Emerson Discrete Automation
Ready to create a booth that stands out?
Let’s discuss your goals and explore design concepts tailored to your next event.