Image of the 3M booth at CES 2025, which is taken from the walkway. There are wall white walls in a box shape with the 3M logo on the outside, there is a large opening that is outlined in red, showcasing the inside of the booth space, with LED screens.
Challenge
3M faced the challenge of redefining its brand presence at CES 2025. Known for its innovations in consumer adhesives and industrial solutions, 3M wanted to shift perceptions, emphasizing its role as a problem-solver across industries like automotive, technology, and climate change. The goal was to communicate how 3M simplifies complex challenges with science-driven solutions.
Image of the 3M booth at CES 2025, which features an LED screen banner around the top of the walls, and a variety of display cases with 3M products below
Vision
3M envisioned a visually striking, narrative-driven exhibit that showcased its leadership in solving complex global problems. The company aimed to position itself as the "uncomplicator," delivering elegant, practical solutions in an increasingly complex world.
Solution
STAR partnered with 3M to design a 50’x70’ immersive exhibit that reflected 3M's message of "uncomplicating" complexity. STAR also managed content development, 3D design, and on-site execution, ensuring a seamless process from concept to completion.
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Each year, we are raising the bar, and STAR keeps going above it. We’re looking forward to ‘bigger, better, and more impactful.’

Collin Hummel, Director of Partnerships and Events, 3M
Image of the 3M booth at CES 2025, taken from inside the booth, featuring the many displays inside that showcase 3M products. Image of the 3M booth at CES 2025, which is taken from the walkway. There are wall white walls in a box shape with the 3M logo on the outside 3M CES
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