Insights | STAR

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5 Sustainability trends shaping events and trade shows.

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Close up image of MegaFood exhibit at ExpoWest 2025

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8 Trends that make the most of your trade show budget.

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United Therapeutics 2025

Setting Goals

June 30, 2026 | Blog

How to set trade show goals that drive business results

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Schwans Kansas headquarters custom interior

June 19, 2026 | Blog, Customer Stories

Schwan’s Company transforms new facility with iconic environmental branding.

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Image of a wall in the University of Saint Thomas celebrating the donor Guy Schoenecker

June 19, 2026 | Blog, Customer Stories

University of St. Thomas
Guy Schoenecker donor wall.

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Image of a bar graph popping out of a laptop keyboard

June 19, 2026 | Blog

How to Measure Trade Show Effectiveness: Critical Metrics Beyond Lead Generation

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image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors and windows, that are neatly hung next to each other and are able to roll out to view the product and information on offerings and customizations. There is a seating area for client meetings in the foreground.

June 8, 2026 | Blog, Customer Stories

Pella corporate interiors: Bringing the experience center home to HQ

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Image of product demos at Emerson's trade show exhibit at Hannover Messe

June 5, 2026 | E-Books & Guides

The Power of Creative Strategy in Experiential Marketing

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Valspar Lobby designed by STAR

June 5, 2026 | Blog

Corporate interiors are your brand’s silent sales force

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Collin Dream Team

May 18, 2026 | Awards, News & Awards

Event Marketer names 3M’s Collin Hummel to 2026 B-to-B Dream Team

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