Insights | STAR

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5 Sustainability trends shaping events and trade shows.

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Close up image of MegaFood exhibit at ExpoWest 2025

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8 Trends that make the most of your trade show budget.

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United Therapeutics 2025

image from Pella Northland HQ, featuring Pella displays that are housed in the showroom space of the headquarters. These are custom built displays for Pella doors and windows, that are neatly hung next to each other and are able to roll out to view the product and information on offerings and customizations. There is a seating area for client meetings in the foreground.

June 8, 2026 | Blog, Customer Stories

Pella corporate interiors: Bringing the experience center home to HQ

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Image of product demos at Emerson's trade show exhibit at Hannover Messe

June 5, 2026 | E-Books & Guides

The Power of Creative Strategy in Experiential Marketing

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Valspar Lobby designed by STAR

June 5, 2026 | Blog

Corporate interiors are your brand’s silent sales force

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Collin Dream Team

May 18, 2026 | Awards, News & Awards

Event Marketer names 3M’s Collin Hummel to 2026 B-to-B Dream Team

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Experiential Marketing

May 18, 2026 | Blog

The experiential trade show framework: principles for designing booth experiences that connect

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Image of CES signage in the trade show hall

May 15, 2026 | Blog

A guide to Las Vegas’ top trade shows and conventions.

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image of a custom designed wall at the Red Wing Shoes flagship store

May 15, 2026 | Blog

Sustainable store design: How retailers build environmental values into their spaces.

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3M CES 2026

May 8, 2026 | Blog

Custom trade show booth design: Learn how strategy, cost, and results impact your decision

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