Blues meeting room inside their trade show booth at CES 2025
Challenge
At its only U.S. trade show, Blues needed more than just a booth—it needed a smart, accessible space to hold focused meetings and drive spontaneous connections.
Image from the Blues booth at CES, which showcases the cafe in their trade show exhibit
Solution
STAR delivered a seamless booth experience with a quiet meeting room, open coffee bar, and hands-on demos—designed to foster clear, meaningful conversations.
Image of the Blues booth at CES 2025 in Las Vegas
Result
Blues saw stronger conversations, nonstop traffic, and more than 2,500 branded coffees served—proof that thoughtful design sparks real engagement.
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STAR didn’t just help us create a booth, they helped us create a community. When it comes to quality, cost, and timeline, STAR exceeds our expectations every year.

Emma Wimberley, President of Marketing, Blues
Image of Blues booth at CES, which showcases the cafe in their trade show exhibit Image of the interior of the Blues exhibit at CES Image of the Blues booth at CES 2025 in Las Vegas from the walkway showcasing uniquely shaped walls and a bright signage with the company logo on it. In the background there are custom designed trade show counters. Image of the Blues booth at CES 2025 in Las Vegas Closeup image of the Blues logo on the counter located within their CES booth. Image of Blues booth at CES, which showcases the cafe in their trade show exhibit Image of the exterior of the meeting room located within the Blues exhibit at CES in Las Vegas. Closeup of product display at the Blues booth at CES.