Challenge
At CES 2024, 3M aimed to reposition itself as a future-focused innovator tackling global challenges. The company partnered with Star to create a compelling exhibit that would stand out in the hyper-competitive CES environment.
Solution
A central theme and a highly engaging exhibit expressed the brand’s personality while elevating 3M’s technology platforms and partnerships. STAR’s project management team coordinated with vendors, ensured timely delivery and installation, and managed the entire onsite operation.
Result
This strategic repositioning not only attracted high visitor traffic but also generated quality leads, effectively elevating 3M's status as a technology powerhouse among industry peers and potential partners.We were looking for an innovative approach to stand out at CES. Right from the initial consultation, STAR exhibited a deep understanding of our goals and vision, and put on a path to success.
Collin Hummel, Senior Manager of Brand Sponsorship, 3M
Insights
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