Webinar

Exhibit trends, technologies and best practices every exhibitor should know about

What’s changing in the exhibit industry, and what’s simply good strategy showing up in new ways? In this webinar, STAR’s Director of Creative, Dane Giles, explores what he’s seeing firsthand across trade shows, industry events and brand experiences today. From AI and evolving LED technology to immersive environments, exhibit analytics, storytelling and interactive engagement, Dane breaks down the strategies and tactics getting attention, and the fundamentals that make them effective.

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Star Exhibits Creative Director Dane is interviewed by Shannon, discussing exhibit trends, technologies, and best practices every exhibitor should know.

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About the Presenter

Dane Giles
Director of Creative, STAR
​Dane Giles is the Director of Creative at STAR, where he leads the team responsible for transforming client goals into immersive, compelling experiences across trade shows, events, retail, and corporate environments. With nearly two decades of experience in exhibit and experiential design, Dane brings a strategic, client-first approach to every project, ensuring each environment not only looks exceptional but also supports measurable business objectives.​

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FAQs about exhibit trends and technology

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Are all of these trade show exhibit trends new?

No. Some are emerging trends, while others are established technologies becoming more sophisticated or proven custom trade show exhibit strategies being applied in new ways. The more important question is whether an approach supports the audience, objectives, and experience a brand is trying to create.

How is AI being used in trade show exhibits?

Brands are experimenting with AI-powered assessments, recommendations, conversational tools and physical applications such as robotics. The strongest uses focus on creating genuine value for attendees rather than adding AI simply for novelty.

How can exhibitors decide which new technologies are worth using?

Start with the audience and business objective, not the event technology. Consider what attendees should know, feel or do as a result of the experience, then determine whether technology can help accomplish that goal more effectively.

How can exhibitors measure whether an experience is working?

Exhibit analytics can help teams understand traffic, dwell time, visitor flow and engagement. When combined with lead, sales and other business data, those insights can help exhibitors evaluate performance and improve future experiences.