Challenge
When the Texas Rangers envisioned a large-scale branded installation inside Globe Life Field, they weren't starting with a wall, they were starting with an empty space. The concept called for a display of nearly 200 hats representing local high school teams across the region, a community-forward storytelling installation that would resonate with fans long after game day. That meant engineering and constructing a new architectural feature from scratch, sourcing and coordinating hats from local organizations throughout the area, and completing the entire installation during a narrow window between major stadium events.
Solution
STAR approached the project as a full branded environment, not a graphic installation. Working closely with the Rangers and Lexus, STAR fabricated a custom structural wall capable of supporting the large-scale display while maintaining a clean, polished look consistent with the Globe Life Field environment. The team sourced and coordinated nearly 200 hats from local organizations, integrated top and bottom lighting to highlight the display, and incorporated a digital kiosk so fans could locate their team within the wall. Every element was calibrated to balance scale with clarity, ensuring each hat read as part of a larger collective story.
Result
The completed installation features 189 hats representing teams and communities throughout the region, turning a blank interior space into a destination inside Globe Life Field. The wall debuted during a tight turnaround between stadium events and quickly became a focal point, earning television coverage during All-Star Game broadcasts and extending its reach well beyond the stadium. The response from the community told the fuller story: high schools that weren't originally included began reaching out after the wall debuted, demonstrating the installation's power to spark genuine connection and pride across the region.Award-winning brand design fans stop to search.
The Texas Rangers Hat Wall at Globe Life Field earned a Silver MUSE Award for brand identity. Created with the Rangers and Lexus, the permanent installation holds 189 hats representing regional teams, with integrated lighting and a digital kiosk that helps fans find their own.
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