Rishi Tea at Expo West | STAR Exhibits

Challenge

Rishi Tea wanted to refresh their visual identity at Expo West without overhauling their entire exhibit. They needed vibrant, brand-aligned graphics, a stress-free setup, and a way to drive attendee engagement—all within their existing 10x20 booth footprint.

An image of the Rishi Tea 10x10 trade show display at Expo West 2025 featuring how they displayed their products and sampling in their exhibit space.

Solution

STAR leveraged Rishi’s Featherlite Medallion booth to deliver a refreshed experience—pairing vibrant new graphics with strategic details like fresh botanicals, clear timelines, and full-service logistics that allowed Rishi to focus on sampling and storytelling.

Impact

The upgraded booth drew increased attention, supported deeper attendee engagement, and maximized ROI through cost-efficient modularity and rapid graphic refreshes—setting the stage for continued use across future shows.

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We’ve worked with STAR for many years, and they always deliver—fast timelines, excellent-quality graphics, and backlit visuals that bring our teas to life. It’s a true partnership that helps us create a beautiful, engaging experience every time.

Jeffrey Champeau, President of Rishi Tea and Botanicals