Challenge
Atlas Copco needed a clean, professional booth presence at PACK EXPO 2025, one that could showcase compressors, filtration solutions, and chillers without requiring complex demos. With rising exhibit costs and an expanded show schedule, the team also needed a sustainable, repeatable solution that reinforced brand consistency across multiple events. Above all, Atlas Copco wanted the reliability of a partner they could trust to manage details, budgets, and execution while staying aligned with their sustainability mission.
Solution
STAR delivered a versatile, sustainability-focused exhibit program blending owned assets with modular and rental components. Core elements, including the back wall, pedestal, and reception counter, were reused across eight shows, reducing waste and cost while strengthening visual consistency. Modular panels and rented displays allowed the booth to scale efficiently for PACK EXPO. STAR’s hands-on collaboration, from virtual walkthroughs to real-time budget guidance, ensured a seamless execution that aligned with Atlas Copco’s strategic goals.
Result
Atlas Copco achieved a unified, mission-aligned presence across its trade show program, demonstrating sustainability through repeated asset reuse and efficient booth adaptation. The balanced mix of modular and rental components delivered cost savings without compromising quality. The strengthened partnership with STAR streamlined planning and execution, giving the team confidence across eight shows. At PACK EXPO alone, the program generated 36 qualified leads and more than $300,000 in opportunity value, proving that consistency and efficiency can deliver powerful ROI.
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