As a Siemens-owned software company, Brightly Software needed a reliable, efficient presence at Fabtech 2025, one of their larger events of the year. Unlike brands investing in elaborate show-stopping builds, Brightly’s priority was practicality: delivering high-quality demos, staying within budget, and keeping their packed show calendar on track. STAR partnered with Brightly to create a flexible exhibit program that balanced consistency, cost control, and sustainability.
Vision for exhibiting at Fabtech
Brightly’s team set clear objectives for Fabtech:
- Provide a professional environment where client and rep interactions could thrive.
- Maximize the value of an existing booth, rather than reinventing it for every show.
- Reduce waste and simplify logistics across a full year of events.
- Showcase Brightly’s commitment to sustainability and smart resource management.
With these goals in mind, STAR designed a solution that emphasized adaptability over excess.
STAR’s custom trade show exhibit solution
Even within budget-sensitive parameters, STAR ensured Brightly’s booth was purposeful and efficient.
- Reusable Booth Assets: Brightly rotated between 10×10 and 20×20 configurations using the same core framework. Graphics were swapped out depending on the audience—government, education, healthcare, or energy shows—maximizing utility across sectors.
- Streamlined Logistics: Assets were scheduled to move directly from show to show, minimizing costly check-ins and warehousing. This reduced shipping fees and downtime, though STAR also provided quick fixes on the road (like replacing damaged monitors).
- Tool-Free Assembly: Smaller booths were designed for quick, labor-free setup, allowing Brightly’s reps to manage installation themselves.
- Digital-First Engagement: To reduce waste, Brightly eliminated paper handouts, replacing them with QR codes and digital takeaways. Extra screens were introduced for live software demos, creating a clean, interactive environment.
- Sustainable Practices: Graphics were recycled when updated, and materials were chosen with durability and longevity in mind.
Impact of Brightly Software’s presence at Fabtech
The streamlined exhibit strategy paid off for Brightly at Fabtech 2025. By focusing on adaptability and sustainability, Brightly’s booth became a hub for efficient engagement rather than excess spectacle. The rotating 10×10 and 20×20 configurations ensured their presence felt professional and tailored, regardless of the footprint. Attendees were drawn into conversations through live software demos and QR-enabled resources, which not only reduced waste but also made follow-up easier and more trackable.
Conclusion
At Fabtech 2025, Brightly Software demonstrated that trade show success doesn’t always come from spectacle—it can come from smart, sustainable choices. With STAR’s partnership, Brightly turned a straightforward booth into a cost-effective, flexible, and eco-friendly platform that supported meaningful customer interactions and reinforced their brand promise.
