At PACK EXPO 2025, Atlas Copco Compressors showcased its industrial air compressor and machinery solutions in a booth designed for clarity and consistency. With compressors, process chillers, and process filters central to their product line, Atlas Copco wanted a reliable, professional presence that could reinforce their brand story and sustainability mission without requiring elaborate demos.
STAR partnered with Atlas Copco to design and execute a booth that emphasized versatility, reuse, and sustainability while highlighting the strength of the long-standing client relationship built on trust and transparency
Vision
Atlas Copco entered PACK EXPO with clear goals:
- Highlight sustainability as a core part of their company mission.
- Showcase industrial air compressors and all-in-one packaging solutions in a clean, straightforward booth.
- Maintain brand consistency across multiple shows by reusing key booth elements.
- Reinforce partnership and trust, demonstrating to attendees the value of reliability not only in their products but also in how they present their brand.
STAR Solution
Sustainable Booth Practices
STAR supported Atlas Copco’s commitment to sustainability by reusing core booth assets, such as the back wall, pedestal, and branded reception counter, the back wall, pedestal, and branded reception counter—across multiple shows. These components have now appeared in roughly eight different events, reducing waste and creating visual consistency
Versatile Layout
The booth combined Atlas Copco’s owned machinery with rented components to balance cost and flexibility. Easy wall panels and modular displays allowed for efficient adaptation from show to show, while rented elements extended the space to fit the PACK EXPO floor plan.
Showcasing Filtration Technology
At the center of the booth, 3D models and filtration units gave attendees a clear view of how Atlas Copco’s systems function within industrial applications. While static at PACK EXPO, the displays offered a tangible connection to the brand’s expertise in air filtration.
Partnership-Driven Execution
Beyond design, STAR’s value lay in a strong client relationship. From FaceTime walk-throughs of booth setups to real-time budget adjustments, STAR built trust with Atlas Copco’s team. As one stakeholder put it: “I’m not a vendor, I’m a partner.” That ethos carried through in every decision, ensuring Atlas Copco’s booth was delivered on budget, on time, and in line with their sustainability message.
Impact
- Consistent brand presence: Atlas Copco delivered a uniform booth experience across eight major shows.
- Sustainability story: Reuse of booth assets reinforced their corporate mission and reduced waste.
- Cost efficiency: Modular and rented components balanced budget constraints while maintaining design quality.
- Strengthened partnership: STAR’s collaborative approach gave Atlas Copco peace of mind and showcased the benefits of a long-term, transparent relationship.
- Leads and ROI: The program generated 36 qualified leads and over $300,000 in opportunity value, demonstrating measurable return on Atlas Copco’s multi-show strategy.
Conclusion
At PACK EXPO 2025, Atlas Copco proved that consistency, sustainability, and trust can be as impactful as large-scale spectacle. With STAR’s support, their exhibit delivered a clean, efficient, and mission-aligned presence, showcasing their industrial solutions while reinforcing their reputation as a global leader in sustainable manufacturing.
