“Eat your vegetables. They’re good for you.” While that’s certainly true, it’s not the first thing Way Better Snacks wants trade show visitors to think about its healthy chips and crackers. Instead, they want people to think how great those chips and crackers taste. That’s why Way Better Snacks asked Star to develop an exhibit that would bring the company’s delicious products and bold flavors to life. The resulting 20x20 exhibit pops and sizzles, topped by ColorBlast LED lighting that constantly changes the hue of the main banner. Directional spotlights highlight product displays and an oversized bag of Sweet Chili Corn Chips looks good enough to eat. A sampling station gives people the chance to taste the range of colorful sprouted seeds that go into Way Better products. And because having easy-to-configure exhibits is also good for you, Star created a repositionable graphic backdrop that makes it easy to convert the exhibit from peninsula- to island-style.
