Exhibits, Case Study

An event marketing case study: Pella’s show-stopping success at IBS.

From product launch to industry buzz, see how Pella’s innovative event strategy tripled lead generation and clinched the Best of IBS Award.

Purple and magenta gradient

Pella exhibit at IBS with timed challenge for the launch of their new product the Steady Set window installation system

Pella exhibit at IBS with timed challenge for the launch of their new product the Steady Set window installation system

Challenge

Pella was introducing a revolutionary new product at NAHB International Builders' Show (IBS). The goal was to maximize engagements and leads, but competing for attention at the event required an engaging and educational installation.

Pella van

Solution

In this event marketing strategy example, STAR’s strategy and creative teams collaborated to create an immersive exhibit focused on demonstration and hands-on product interaction. The success of this approach even inspired the creation of a branded Sprinter van to extend the product launch beyond the show floor.

Pella Solutions exhibit

Result

Pella generated three times the leads they expected at the show, and Pella was recognized at the show with the prestigious Best of IBS Awards which celebrates the most innovative and impactful products and solutions in the residential construction industry.

Read Customer Story Start Your Project

STAR is as good as any organization that I have ever worked with in terms of the quality of work and the quality of the people.

Stan Sturtz, Director of Corporate Marketing, Pella

Insights

You might also like:

United Therapeutics 2025

November 25, 2025 | Blog

8 Trends that make the most of your trade show budget.

Read

Close up image of MegaFood exhibit at ExpoWest 2025

October 16, 2025 | Blog

5 Sustainability trends shaping events and trade shows.

Read

Corporate Interior custom lettered wall with blue letters on a white wall stating that "Every Customer Matters" with a customer story further down the hallway

November 7, 2025 | Blog

5 ways to transform your workplace with corporate office branding

Read

Contact STAR Exhibits

Have a question or planning an upcoming event? Connect with our team to discuss your exhibit, event, or branded environment needs

We respond within 1 business day.

Email us

info@engagestar.com

Call

See Our Locations

"*" indicates required fields

Facebook

This field is for validation purposes and should be left unchanged.

First Name*

Last Name*

Email*

Phone

Company*

Message

This field is hidden when viewing the form

Source

This field is hidden when viewing the form

Referral Parameters

This field is hidden when viewing the form

Referrer

This field is hidden when viewing the form

utm_id

This field is hidden when viewing the form

utm_source

This field is hidden when viewing the form

utm_medium

This field is hidden when viewing the form

utm_campaign

This field is hidden when viewing the form

utm_term

This field is hidden when viewing the form

utm_content

This field is hidden when viewing the form

Campaign Attribution (Brando)

This field is hidden when viewing the form

Source Last Touch (Brando)

This field is hidden when viewing the form

Source First Touch (Brando)

This field is hidden when viewing the form

Visit Count (Brando)

This field is hidden when viewing the form

Distinct Days Visited (Brando)

This field is hidden when viewing the form

Spam Flag (Brando)

This field is hidden when viewing the form

Form Load Time (Brando)

This field is hidden when viewing the form

Referrer (Brando)

This field is hidden when viewing the form

Source URL (Brando)

This field is hidden when viewing the form

utm_source (Brando)

This field is hidden when viewing the form

utm_medium (Brando)

This field is hidden when viewing the form

utm_campaign (Brando)

This field is hidden when viewing the form

utm_term (Brando)

This field is hidden when viewing the form

utm_content (Brando)

This field is hidden when viewing the form

utm_id (Brando)

This field is hidden when viewing the form

Channel Last Touch (Brando)

This field is hidden when viewing the form

Channel First Touch (Brando)

This field is hidden when viewing the form

User Agent (Brando)

This field is hidden when viewing the form

Facebook Click ID _fbc (Brando)

This field is hidden when viewing the form

Facebook Browser ID _fbp (Brando)

This field is hidden when viewing the form

GA Client ID (Brando)

This field is hidden when viewing the form

Visitor ID (Brando)

This field is hidden when viewing the form

Campaign ID (Brando)

This field is hidden when viewing the form

Ad Group ID (Brando)

This field is hidden when viewing the form

Device Type (Brando)

This field is hidden when viewing the form

Days to Convert (Brando)

This field is hidden when viewing the form

First-Touch utm_campaign (Brando)

This field is hidden when viewing the form

First-Touch utm_medium (Brando)

This field is hidden when viewing the form

Country (Brando)

This field is hidden when viewing the form

Converting Page URL (Brando)