How do we connect with our key audiences while building awareness about the strong brands our team offers? That’s the challenge Tyson Food Service partnered with Star to solve for its exhibit at the School Nutrition Association’s (SNA) annual conference.
Engaging Star early in the planning process provided Star the opportunity to help Tyson take a holistic approach to the event that would showcase the brand’s commitment to quality and ensure consistent messaging before, during and after the conference. Tyson included the Star project team in their weekly project planning meetings with brand and business stakeholders. This cross-division collaboration paid off with a cohesive brand presence across multiple touchpoints including pre-, post- and at-show marketing—all designed by Star.
The holistic approach also paid off with an eye-catching, experiential exhibit that drove engagement and interaction with Tyson’s target SNA audience.
Technology and colorful product photos attracted people to sampling kiosks where they could see—and taste!—Tyson’s products and learn about the company’s foodservice solutions and its commitment to the K-12 school nutrition community.
Each kiosk highlighted a brand and featured product sampling and interactive recipe demonstrations, as well as a Star-designed collectable give-away pin, which helped drive engagement and increase brand recognition.
11 TELEVISIONS PAIRED WITH PRODUCT PHOTOGRAPHY ATTRACTING VISITORS
1 CUSTOM DIGITAL COUNTDOWN CLOCK TO ANNOUNCE GRANT PROGRAM GIVEAWAYS
2 GOPRO CAMERAS TO TRACK TRAFFIC PATTERNS WITHIN THE EXHIBIT
