Target’s brand and their highly recognizable red bullseye logo are lively and contemporary. But the company’s history actually dates back to 1902. To illustrate the company’s rich heritage, Target partnered with Star to create a history center at their headquarters in downtown Minneapolis. Together with Target’s designers, historians and librarians, Star brought the company’s history and their brand story to life with a combination of physical artifacts, digital media, lighting and graphics.
1 SANTA BEAR
1 BRICK FROM THE CONSTRUCTION OF SOUTHDALE MALL
1 ORIGINAL LOCK BOX
1 GUESTBOOK FROM ORIGINAL DAYTON’S