As part of an initiative to catapult sales by $40 million, Sears Commercial, the B2B arm of Sears, needed a strong, inviting IBS presence that would give builders and developers a chance to engage with the company’s exciting new products and e-services. Star designed an exhibit to announce Sears’ recent acquisition of Wally Sensors smart-home technology, launch a new high-end line of Kenmore Pro appliances and demonstrate a new state-of-the-art e-commerce platform. The welcoming space featured a fully equipped kitchen with a professional chef performing live demos, physical and digital displays and an open floor plan that invited guests to try out products and talk to sales reps. Employees described it as one of the company’s best exhibits in years.
