Four-hundred windowless square feet. That’s all the space Milwaukee-based Rishi Tea Company had when it started back in 1997. Now, the company has a 47,000 square-foot, state-of-the-art, award-winning headquarters that perfectly fits Rishi’s sophisticated positioning as the leading purveyor of “organic teas and exotic botanicals of extraordinary character.”
But how to convey that character in a trade show exhibit? That’s the problem Star set out to solve.
The result is a clean, elegant booth that puts Rishi’s tea and teaware products front and center via an eye-catching sampling station. Reminiscent of a Japanese tea house, the sampling station gives trade show attendees an opportunity to savor Rishi products and learn about the company while enjoying delicious tea and a few moments of serenity.
Graphics can be easily updated and replaced, giving Rishi a tasteful way of targeting its message to specific shows, including the National Restaurant Association Show and the Natural Products Expo. What’s more, the lightweight, flexible exhibit, which can easily expand from 10 x 10 feet to 10 x 30, is so easy to ship, set up and dismantle that no show labor is required.
