Making a Splash at Toy Fair
For the 2019 International Toy Fair in New York, the Manhattan Toy Company asked STAR to help them launch their new product line with an exhibit that would flood the senses. It needed to feature their new underwater theme while leveraging previous brand and expanding their back wall to new heights.
We submerged the entire booth by bringing in two large sand boxes and oversized sea creatures for a unique “undersea” photo opportunity. Bringing in a beach-load of sand was a logistical challenge, and special effort was also needed to get approval from show organizers. But our team prevailed. Creating a lightweight solution to expanding the focal wall was a fun challenge we dove into headfirst. The result added depth to this immersive experience.
This latest wave of success continues our 3-year relationship as trusted partner for Manhattan Toy Company’s flagship presence at Toy Fair. The entire STAR crew is excited and ready to see what lies ahead in 2020.
