
Doritos
STAR designed and built a high-impact Doritos Blaze brand activation for Super Bowl 50, combining bold architectural form, integrated fire features, and immersive street-level engagement to stop crowds and bring the brand’s heat to life.
Explore STAR’s portfolio of innovative projects, where creativity meets strategy to deliver extraordinary brand experiences.

STAR designed and built a high-impact Doritos Blaze brand activation for Super Bowl 50, combining bold architectural form, integrated fire features, and immersive street-level engagement to stop crowds and bring the brand’s heat to life.

STAR designed and delivered a bold, large-scale branded environment for Zurich at the PGA Tour’s Zurich Classic, creating high-impact signage, interactive photo moments, and immersive on-course experiences that elevated fan engagement throughout the tournament.

Branded rooms, stages and event spaces, including a main-event stage with illuminated bull’s-eyes, provided a complete brand presence at Target’s annual grocery summit.

See how STAR brought 3M’s brand to life at the 3M Open with bold structures, smart modularity, and weather-ready execution.

Transforming tailgating into a branded spectacle with interactive photo ops, custom games, and VIP experiences that kept college fans cheering both online and off.

An innovative mobile experience driving engagement, hands on training, and stronger customer connections across the country.

STAR partnered with Smartwater to bring a clean, eye-catching outdoor activation to life, creating an immersive brand presence that engaged passersby through experiential design and interactive moments.

Brightly welcomes attendees to its Illuminate 2023 user conference, featuring a vibrant, branded environment designed to inspire connection, learning, and innovation.

STAR partnered with Coca-Cola to bring Powerade’s Pause Is Power campaign to life through a high-impact, immersive exhibit featuring custom architecture, interactive elements, and bold brand storytelling designed to engage, energize, and inspire.

STAR partnered with Coca-Cola to bring Powerade’s Pause Is Power campaign to life through a high-impact, immersive exhibit featuring custom architecture, interactive elements, and bold brand storytelling designed to engage, energize, and inspire.

STAR designed and delivered a high-energy Marvel Hero Elite activation at the X Games, creating a branded retail-meets-experience tent that showcased exclusive gear, immersive graphics, and interactive product moments for fans on site.

STAR designed and built a mobile, immersive trailer for ADC that brings complex data center and connectivity solutions to life through hands-on demos, integrated technology, and a guided brand experience.
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