A figure of a golfer swinging their club made of Twin Axial Cables made by 3M, which is in an area very similar to a museum, with other pieces of technology and walls with explanations for the devices and their uses.
Challenge
As a major sponsor of the 3M Open, 3M needed to create high-impact brand experiences that would engage public attendees and VIPs alike. Their goal: deliver standout visuals, refreshed product displays, and reliable infrastructure—while working around unpredictable weather and short setup windows.
Image of a statue of a large golf ball and tee with the hashtag #golfthatmatters on them as well as the TaylorMade logo and the logo for the 3M Open. There is a family posing for a picture in front of it.
Vision
STAR designed and installed a showstopping 9-foot golf ball monument, refreshed the data centers division display, re-installed product demos, and upgraded flooring across high-traffic tent spaces. Despite rain delays and a full evacuation, the STAR team adapted quickly and executed with precision.
Solution
From media attention to on-site buzz, the 3M brand presence delivered. The golf monument became a photo destination, modular displays enhanced storytelling, and upgraded flooring supported steady traffic despite the weather. STAR’s adaptability during live conditions ensured success—even when the skies opened up.
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Award-winning event execution

3M Open 2025 earned a Gold honor in the 2026 HermesCreative Awards. The program delivered a cohesive, engaging brand presence through integrated messaging and on-site elements, creating a connected experience that reinforced the event’s identity and energy for attendees.

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2026 Hermes Creative Awards Gold Winner banner.
image of a display box with a piece of 3M cooling film in it. There is a model of a semi over another sample of it, showing the variety of uses for the film. This display is housed in a museum-like area with walls with writing about the other displays in the area. Image of a children's area at the 3M open, there is a figure of a cartoon mouse next to a stand that says "Mia the Mouse" shows us why it's important to be a good citizen. Image of the trophy for the 3M Open on the green.
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