"More show, less tell" was the successful strategy behind Star's complete booth redesign for ClosetMaid. The redesign generated a 40 percent increase in leads during the 2013 International Builders' Show. The exhibit included seventeen vignettes, each replicating a room where ClosetMaid products can be found. Extending the visual storytelling, video and digital animations of numerous product applications flowed across multiple monitors. To help convey sales messages, key selling statistics and facts where presented on room props for increased memorability.
14 CLOSETS
673 PROPS
30 FOOT WIDE FRONT PROJECTION SCREEN
