The Great Minnesota Get-Together brings people of all ages and walks-of-life together for an action packed 10 days every summer. So, the team atBlue Cross Blue Shield knew it would be the perfect place to meet new people and introduce them to their healthy way of life. Housed within a vibrant and colorful environment, fair-goers were able to take a selfie in front of the Grow Bold plant wall accompanied by Minnesota themed props. The selfie station provided an opportunity for BCBS to capture contact information for their visitors as the photos were either emailed or texted to them in return. Following lively conversation within the experience, visitors left with a variety of swag including shoehorn-backscratchers, magnetic clips, jar openers, antibacterial wipes and, if a visit was timed right, the swag included a premium insulated bag.
A great time was had by all and we are proud to report that the Blue Cross Blue Shield experience won a 2018 MN State Fair Best Award.