Atomic Data, a leader in the information technology and services industry, is known for always acting in the client’s and the community’s best interest. Jim Wolford, Atomic Data’s CEO, approached the STAR team to help him bring a long-term vision to life. Jim wanted to create an environment to springboard sales conversations, showcase their robust capabilities, celebrate client successes and facilitate complex prospect discussions. A big challenge that STAR welcomed. Through our collaborative process, Jim and STAR created the Atomic Data Experience Center.
The experience begins by revealing the insight behind Atomic Data’s tagline, “Safe. Simple. Smart.” A large-scale brand wall captures their key differentiators: client commitment, diversity and community impact. Also, key to the experience is a customizable client logo wall and a replica “suite” that brings to life the story behind Game Day Technologies, a sports solution product for arenas of all sizes.
Most importantly, the Experience Center shares real life insights from top clients. The insights are brought to life in a modular story fashion with on-the-spot customization available depending on the story to be shared. The stories appeal to all senses as they are told through images, words, video, and product integration.
Together Atomic Data and STAR created a standout experience showcasing Atomic Data’s capabilities and successes within a private storytelling, deal-closing environment.