Texas Rangers
How STAR helped the Texas Rangers transform an empty stadium interior into a permanent fan experience, built around community, local pride, and nearly 200 team hats.
Sports and entertainment experiential marketing
From stadiums and sporting events to fan activations and industry trade shows, STAR creates immersive experiences that help brands engage fans and audiences at the center of the action.
Sports and entertainment experiences built for engagement
Sports and entertainment bring people together around shared passions. For brands, that creates a powerful opportunity to connect with audiences when they’re already energized, engaged, and ready to participate.
STAR helps brands, teams, venues and sponsors turn that energy into memorable experiences. From large-scale sports event and sponsorship activations and interactive fan experiences to permanent branded environments and trade show exhibits, we combine strategy, creative, engineering, fabrication and execution to create experiences people want to explore, share and remember.
Let STAR help you engage audiences wherever the action happens
Sporting events and tournaments
Create high-impact sports sponsorship activations, hospitality environments and branded experiences that become part of the event itself.
Stadiums, arenas and venues
Transform concourses and gathering spaces with permanent and semi-permanent branded environments that that tell stories, create fan destinations and enhance the venue experience.
Fan festivals and community events
Turn spectators into participants through interactive games, photo opportunities, giveaways and immersive brand activations.
Read State Fair StoriesSponsorship activations
Turn sponsorship visibility into fan engagement through experiences that connect the sponsor’s brand naturally to the event and its audience.
Sports and recreation trade shows
Showcase products, equipment and experiences with exhibits designed for hands-on interaction, demonstrations and meaningful conversations.
Entertainment and experiential events
Create immersive environments, pop-ups and interactive brand experiences designed to capture attention and encourage participation and social sharing.
Check out our work in sports and entertainment
From temporary event activations to permanent stadium installations, STAR helps brands create experiences that become part of the moments fans remember. Our work ranges from fan and sponsor experiences at the 3M Open to a permanent installation at Globe Life Field that celebrates local baseball and connects the Texas Rangers with their community.
3M Open
STAR partnered with 3M to design and deliver a bold outdoor brand activation for the 3M Open, translating tournament presence into a highly visible, share-worthy experiential moment.
U.S. Bank Stadium
This interior project at the Minnesota Vikings’ U.S. Bank Stadium energizes the space with bold “OPEN THE GATES” wall graphics, blending player action, fan passion, and iconic local imagery to celebrate team spirit and community pride.
Zurich
STAR designed and delivered a bold, large-scale branded environment for Zurich at the PGA Tour’s Zurich Classic, creating high-impact signage, interactive photo moments, and immersive on-course experiences that elevated fan engagement throughout the tournament.
Why choose STAR for sports and entertainment experiential marketing?
Audience-first experience design
We start with the people you want to reach and what will motivate them to stop, participate, share or explore, then build the brand experience around those behaviors.
Immersive and interactive activations
From photo opportunities and games to digital experiences and hands-on demonstrations, we create reasons for audiences to participate rather than simply observe.
Built for demanding environments
Indoor or outdoor, temporary or permanent, our engineering, fabrication and logistics teams plan for the realities of live environments, from weather and durability to transportation, installation and guest flow.
Integrated strategy, design and fabrication
Strategy, creative, engineering and fabrication, installation, and logistics come together under one experienced partner for greater consistency and control, from concept through on-site execution.Award-winning event execution
3M Open 2025 earned a Gold honor in the 2026 HermesCreative Awards. The program delivered a cohesive, engaging brand presence through integrated messaging and on-site elements, creating a connected experience that reinforced the event’s identity and energy for attendees.
Contact STAR Exhibits
Have a question or planning an upcoming event? Connect with our team to discuss your exhibit, event, or branded environment needs
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Sports experiential marketing FAQs
Sports experiential marketing uses live, interactive experiences to connect brands with fans and other audiences around sporting events, teams or activities. Experiences can include sponsorship activations, fan zones, interactive games, photo opportunities, hospitality spaces, stadium installations, pop-ups and other branded environments.
STAR designs and produces experiences ranging from temporary event activations and fan experiences to trade show exhibits, sponsorship environments and permanent stadium installations. Capabilities include strategy, creative and design, engineering, fabrication, graphics, technology integration, logistics, installation and on-site support.
The strongest fan experiences give people something meaningful to do rather than simply something to look at. Interactive games, challenges, personalized experiences, photo opportunities, digital content and hands-on activities can all encourage participation. The key is choosing an experience that fits both the audience and the brand so the interaction feels authentic.
Yes. STAR designs and fabricates permanent and semi-permanent branded environments for venues and other public spaces. These projects can incorporate custom architecture, graphics, lighting, digital technology, interactive elements and storytelling to enhance the visitor experience while integrating naturally into the surrounding environment.
Yes. Outdoor experiences require careful planning around weather, durability, installation, logistics, guest flow and safety. STAR’s design, engineering, fabrication and logistics teams work together to develop solutions suited to the environment and requirements of each event.
Success depends on the objectives established for the experience. Relevant metrics may include attendance, participation, dwell time, interactions, leads, social sharing, brand awareness or other business outcomes. Establishing clear goals before design begins helps ensure the experience and measurement approach work together.