At Farm Progress 2025, JCB set out to do more than display equipment—they wanted to immerse attendees in the brand’s innovation and performance. With a 140’ x 120’ peninsula footprint, JCB partnered with STAR to design a bold, high-traffic environment where visitors could not only see the machines but experience them in action.
Vision for Farm Progress 2025
JCB’s goal was to bring their machines to life through live interaction, making the equipment’s power and versatility impossible to ignore. They wanted to:
- Showcase a wide range of machines in one integrated environment
- Deliver live demos that highlighted JCB’s differentiators
- Create an inviting space where attendees could learn, play, and connect with the brand
- Reinforce JCB’s influence in the agricultural equipment market
STAR’s custom trade show solution
STAR delivered a dynamic outdoor environment that combined smart design with interactive engagement. Key elements included:
- Expansive 140’ x 120’ peninsula layout designed for maximum visibility and flow
- Plinko activation station that drew crowds in with approachable fun while reinforcing JCB’s brand presence
- Integrated branding across signage and structures, ensuring consistency and impact
By blending large-scale product showcases with a single, accessible interactive activation, STAR created an environment that invited attendees to engage and walk away with a deeper understanding of JCB’s capabilities.
Impact of their trade show exhibit
The result was a dynamic exhibit that underscored JCB’s leadership in the agriculture and heavy equipment market. By blending live demos with approachable activations, the space drew consistent crowds, encouraged meaningful conversations, and left attendees with a deeper understanding of JCB’s capabilities.
The high-energy demo zone became a natural magnet, giving visitors the chance to see the machines perform in real-world scenarios rather than just sitting idle. This hands-on immersion reinforced JCB’s reputation for power, versatility, and innovation. At the same time, the approachable Plinko activation made the brand more accessible, creating a balance between heavy equipment performance and lighthearted engagement.
Together, these elements not only boosted booth traffic but also generated a measurable increase in lead opportunities and post-show buzz. Attendees left with both an emotional connection to the brand and a clearer sense of how JCB’s solutions directly impact agricultural and construction work in the field.
Conclusion
JCB’s presence at Farm Progress 2025 underscored the power of experience-driven exhibiting. By transforming their footprint into an active demo ground, JCB showed how heavy equipment can be both impressive and approachable. With STAR’s partnership, the brand turned Farm Progress into a stage for storytelling, performance, and connection.
