Challenge
JCB wanted to do more than display heavy equipment at Farm Progress 2025, they aimed to immerse attendees in the brand’s innovation and performance. With a sprawling 140’ x 120’ peninsula footprint, the challenge was to transform the space into an engaging environment where visitors could not only see the machines but also experience their power in action.
Vision
STAR partnered with JCB to design a bold, experience-driven outdoor environment. The layout maximized visibility and flow, with integrated signage and branding across the footprint. A standout Plinko activation station provided approachable fun while reinforcing JCB’s presence, creating a balance between large-scale product showcases and interactive engagement that invited attendees to connect with the brand.
Solution
The result was a dynamic exhibit that underscored JCB’s leadership in the agriculture and heavy equipment market. By blending live demos with approachable activations, the space drew crowds, created meaningful interactions, and left attendees with a deeper understanding of JCB’s capabilities.One of the great things about working with STAR, and working with them for several years now, is that where we started and where we are today are two completely different places. They’ve really helped us grow our assets, strengthen our look, and develop the branded image we wanted from the start, allowing us to get bigger and better with every show.
Pam Veiock, Senior Manager of Communications & Events
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