Big booths. Big stakes. Here’s what worked at CES 2025
July 10, 2025
Reading Time: 0 minutes
Dane Giles
Director of Creative, STAR
Planning a large booth isn’t just about filling space. It’s about creating something unforgettable. At CES 2025, STAR partnered with multiple brands to do exactly that. In this video clip, STAR’s Director of Creative Dane Giles breaks down three very different booths, each with its own goals, audience, and creative approach.
If you’re planning to invest in a 20 x 20 (or larger) exhibit space, book time with Dane to explore how your next exhibit can stand out on the show floor.
About the Author
Dane Giles
Director of Creative, STAR
Dane Giles is the Director of Creative at STAR, where he leads the team responsible for transforming client goals into immersive, compelling experiences across trade shows, events, retail, and corporate environments. With nearly two decades of experience in exhibit and experiential design, Dane brings a strategic, client-first approach to every project, ensuring each environment not only looks exceptional but also supports measurable business objectives.
