Lessons from CES: How to stand out at the major trade shows

Image of the 3M booth at CES 2025
July 28, 2025
Reading Time: 1 minute

Planning a large trade show exhibit in 2025 or next year? Whether you’re heading to CES, SEMA, or another marquee event, the stakes and the expectations are high.

At events of this scale, exhibit managers face intense pressure: long lead times, crowded floors, complex logistics, and the constant challenge of proving ROI. With so much competition, simply showing up with a good-looking booth isn’t enough. You need a strategy that breaks through the noise, engages your audience, and drives results.

In our latest on-demand webinar, Lessons from CES: How to Elevate Your Brand at Your Industry’s Most Important Show, STAR’s Director of Creative, Dane Giles, shares real-world strategies for turning your trade show booth into a high-performing brand experience.

You’ll learn how to:

  • Plan ahead for complex, large-scale events
  • Create immersive experiences that rise above the noise
  • Align booth design and staff around a unified brand story

You’ll also see examples from leading brands like 3M, Blues, and Business France, and walk away with insights you can apply to any major show.

 

Watch the webinar and get expert tips to maximize your exhibit investment.

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