Challenge
Traka's growth in the retail sector depends on live product demonstrations. not passive displays. Attendees need to see intelligent key and asset management systems working in real time. That demands an exhibit with open space for crowds, room for large equipment installs, and the operational backbone to repeat it across a full year of shows.
Solution
STAR designed a 20×20 exhibit built around interaction, using existing properties to maximize efficiency without sacrificing presence. Strategic layout planning kept the floor open for simultaneous demos, while hanging product displays drew attention to Traka's full equipment line. STAR managed creative direction, logistics, install, dismantle, and ongoing storage, giving Traka's team room to focus on what they do best.
Result
The booth functioned as a true demonstration hub at NRF 2026 — drawing attendees in to explore how Traka's systems secure, track, and audit assets across retail environments. Beyond the show floor, the exhibit established a repeatable foundation for Traka's expanding program across multiple industries and events throughout the year.STAR really helped us manage and bring everything together. There are a lot of moving pieces, they handle a big side of that, so we can focus on what we do: lots of shows, lots of demos, showing people the real capabilities of our systems.
Jamie Saenz, Trade Show Coordinator
Insights
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