About Scott Horst

Scott Horst is the Chief Marketing Officer at STAR, a leader in experiential marketing, trade show exhibits, and brand activations. With more than two decades of experience driving growth through brand, digital, and event strategies, Scott brings a deep understanding of how integrated marketing and experiential design connect companies with their audiences in meaningful ways.

Before joining STAR, Scott led marketing for organizations ranging from a high-growth startup to a Fortune 50 enterprise. His expertise spans B2B marketing, brand transformation, and event marketing, with a proven record of delivering measurable business impact through creative experiences and data-driven campaigns.

Expertise

  • Experiential marketing strategy
  • Event marketing strategy
  • Integrated marketing
  • Marketing measurement
  • Event measurement