2025 PowerSchool ISTE overview of the trade show booth space. Their exhibit features a hanging ceiling sign with their logo on it. A welcome counter where employees greet a trade show attendee, that features a large monitor and customized tablecloth. There are a variety of custom kiosks surrounding the space which have monitors on them. In the right side of the booth you can see yellow lockers used for a customized giveaway activation on the trade show floor.
Challenge
PowerSchool needed more than a booth, it was the kickoff to a year of events showcasing their platform to educators nationwide. They required a 20x30 footprint that could scale down, engage attendees in memorable ways, and deliver ROI through a rental and reuse strategy.
2025 PowerSchool ISTE a close up of yellow lockers as part of the custom exhibit activation with giveaways inside, in the background, there is a large LED screen with the company's offerings displayed.
Solution
STAR designed a modular rental booth anchored by an interactive theater, a branded “locker wall” giveaway system, and custom hanging icons representing PowerSchool’s offerings. The space was engineered for multi-directional traffic flow, with the theater facing the busiest aisle and engagement zones throughout.
2025 PowerSchool ISTE overview of the trade show booth space. Their exhibit features a hanging ceiling sign with their logo on it. There are a variety of custom kiosks surrounding the space which have monitors on them. In the center you can see the theater space within the trade show exhibit, which has an arch over the attendees with custom graphics promoting the company. In the theater space there is a large LED screen and a variety of seating, including stools and chairs. There is a trivia game on the screen.
Impact
The booth became a high-traffic destination, drawing standing-room-only theater audiences and earning rave reviews for its design and interactivity. Rental components were reused for subsequent events like Edge and CITE, maximizing ROI while maintaining brand cohesion.

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