A view of the sampling desk for Mighty Spark at 2026 ExpoWest.
Challenge
Mighty Spark had outgrown a pop-up background. On a mission to own chicken in the meat stick category, the protein snack brand needed a presence at Expo West 2026 that matched the ambition behind the product. That meant more than added square footage; it meant a space that could communicate category leadership at a glance, hold its own on one of the natural foods industry's most competitive floors, and serve as a real commercial environment for the retailer and broker conversations that drive distribution and placement forward.
A Mighty Spark branded product packaging shelving, reminiscent of a pop-up store front display at ExpoWest 2026.
Solution
STAR designed a custom 8x20 exhibit built around a single, unmistakable statement: Mighty Spark makes the best chicken on the market. Sparky, the brand's mascot, was rendered prominently at the exhibit's center, not decoratively, but strategically, as an ownable brand mark that communicated category positioning from the aisle. A shelf display and sampling setup gave retailers and brokers a complete picture of the Mighty Spark lineup in a single visit, creating the natural, product-in-hand environment where real retail relationships are built. From STAR's Minnesota facility to the Anaheim floor, the exhibit was fully realized before the show began.
The brand team for Mighty Spark in their 2026 exhibit at ExpoWest.
Result
The 2026 exhibit gave Mighty Spark the presence its ambitions required. The custom design and chicken-centric creative direction positioned the brand as a serious category player on natural foods' biggest stage, while the sampling and display setup created the conditions for productive retailer and broker engagement throughout the show. For a brand that had spent years building toward category ownership, Expo West 2026 was a signal moment, to the industry and to itself, that Mighty Spark was ready to compete at a new level. With plans to grow the exhibit further, 2026 was a foundation, not a ceiling.
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Watching it go from an idea to paper to execution in real life, and going to STAR in Minnesota to see it physically from end to end — it was amazing working with the entire team and I’m so glad we partnered with STAR Exhibits.

Andrew Wagner, Chief Marketing Officer
A brand ambassador for Might Spark organizes the sampling station in their exhibit at ExpoWest 2026. A close up of the Mighty Spark branded product packaging pop-up store front display at ExpoWest 2026. A view of the sampling desk from a customer's perspective for Mighty Spark at 2026 ExpoWest. Featured Chicken Snack Sticks were the new product launch from Mighty Spark at 2026 ExpoWest.
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