JonnyPops at Expo West 2026: A fan-first exhibit built for growth.

Challenge

For JonnyPops, Expo West isn't just a trade show — it's a community event. The brand approaches every person on the floor as a potential fan or future consumer, which means the exhibit has to work on two levels at once: broad and inviting for casual visitors, focused and persuasive for the buyers and retail partners who can put JonnyPops on shelves. With a 30-foot footprint, an expansion from 20, and a lineup of new products to introduce, the exhibit needed to do more than look good. It needed to do more work.

Solution

STAR structured the 2026 JonnyPops exhibit around three distinct zones, each designed to serve a different moment in the attendee journey. A front-facing sampling station anchored broad engagement and put product directly in people's hands, the most natural expression of JonnyPops' kindness-forward brand ethos. A new freezer display at center gave buyers and retail partners a concrete picture of what JonnyPops looks like on shelf. And behind a branded stick wall, a private meeting area created space for the focused buyer conversations that drive real growth, distribution, placement, and new product strategy, without pulling the team off the floor.

Result

The three-zone structure gave JonnyPops its most strategically complete Expo West presence yet. The sampling station drove high-traffic engagement, including walk-ins from attendees who were already fans at home, a testament to how deeply the brand has embedded itself in the natural foods space. The freezer display strengthened retail-facing conversations, and the private meeting area created the conditions for substantive dialogue that casual show floor interactions rarely allow. JonnyPops left Anaheim with deeper connections, stronger buyer conversations, and an exhibit platform built to grow with the brand in the years ahead.

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Award-winning booth design serving two audiences at once.

The JonnyPops exhibit at Natural Products Expo West earned a Silver MUSE Award for trade show exhibit design. A high-energy sampling station pulled fans in from the aisle while a retail freezer display and private meeting space supported the buyer conversations happening alongside it.

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