Challenge
As a leader in K–12 digital learning, GoGuardian entered ISTE 2025 seeking to unify their portfolio under one brand. With their footprint doubling from 20x20 to 20x40 but their budget unchanged, they faced the challenge of creating a high-impact exhibit on a tight timeline that could spark meaningful conversations with educators and decision-makers.
Solution
STAR partnered closely with GoGuardian, delivering a vibrant rental exhibit brought to life with all-new graphics. The 20x40 booth featured a demo theater, barista coffee bar, personalized AI avatars, a selfie mirror, and interactive stations; all designed to showcase the refreshed brand identity while maximizing engagement.
Impact
The GoGuardian team observed a clear increase in existing-customer engagement, supported by integrated demos and shared messaging and design. The theater saw strong attendance, the coffee bar became a hub, and educators connected with the brand through multiple touchpoints. Most importantly, the booth embodied GoGuardian’s mission: bold, innovative, and approachable.STAR has been a wonderful partner, and I mean partner in the truest sense. They helped us from concept through creation—on a tight timeline, on our budget, and with creativity. I could not be happier to have them on my team.
Amy Ahrens, Director of Marketing, GoGuardian
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