Exhibits, Customer Stories Case Study

Blues builds buzz and connections at CES 2025

A smart, hospitality-driven space that sparked 2,500+ conversations through focused meetings, hands-on demos, and thoughtful design.

Challenge

At its only U.S. trade show, Blues needed more than just a booth—it needed a smart, accessible space to hold focused meetings and drive spontaneous connections.

Solution

STAR delivered a seamless booth experience with a quiet meeting room, open coffee bar, and hands-on demos—designed to foster clear, meaningful conversations.

Result

Blues saw stronger conversations, nonstop traffic, and more than 2,500 branded coffees served—proof that thoughtful design sparks real engagement.

STAR didn’t just help us create a booth, they helped us create a community. When it comes to quality, cost, and timeline, STAR exceeds our expectations every year.

Emma Wimberley, President of Marketing, Blues