Blues
A futuristic 20x30 custom booth at CES elicited the idea of connectivity, put the Blues' brand front and center, and helped generate a record number of sales leads.
Solution
Trade show exhibits with stopping power.
No matter the size. No matter the budget. STAR's trade show services can help you make the most of every square inch of your trade show exhibit design and floor space.
Trade show exhibit services trusted by:
Tailored rentals
STAR understands that not every event requires the same level of investment. That’s why we make available trade show booth rental and display options that are flexible, affordable, and easily customized to reflect your brand. It’s a practical way to establish a presence at events of every kind.
- Customized designs
- Flexible configurations: sizes, layouts, costs
- High quality materials
- Turnkey service
- Quick Ship Kits
Portable trade show booths
STAR offers the perfect portable trade show exhibit solutions. Equip your team with an exhibit they can unpack, set up, take down, and be on the road to the next event quickly and easily. Made with tough yet lightweight materials, your modular trade show exhibit will stand up and stand out every time.
- Modular design for easy customization and reconfigurations
- Lightweight, yet durable materials
- Quick setup; no tools required
- Versatility with adaptable components
- Impactful designs and visuals
Custom event exhibits
Your brand will look its best and your team will be at its best with a custom trade show booth exhibit services from STAR. There’s virtually no limit to what our talented, in-house strategists, designers, and craftspeople can do to create a one-of-a-kind experience for your customers and prospects.
- Customized exhibit designs to create a standout presence
- Comprehensive consultation from strategy to creative to execution
- Premium materials and craftmanship
- Innovation features and technology integration
- Turnkey service and support end-to-end
Why STAR
Unparalleled expertise creating in-person experiences.
Access to end-to-end resources and a dedicated team.
A focus on speed, scale, and attention to detail that lead to business results.
I have worked with STAR as an exhibit partner for over 25 years. I wholeheartedly recommend STAR to anyone seeking a partner that serves as an extension of their marketing team and delivers impactful customer experiences.
Amy Feinberg, Global Events Marketing Manager, Emerson Automation Solutions
Featured Trade Show Exhibits
Check out our work.
Over the years, STAR has helped our clients reimagine trade show booth designs by leveraging innovative technologies and creative ideas. Our focus is always on designing visually appealing and engaging exhibits that leave a lasting impression on your customers. Discover our case studies that showcase our work and proven ability to transform exhibits that leave a lasting impression on attendees.
Emerson
Solutions on an international scale. Emerson at Hannover Messe 2024.
3M
Repositioning 3M as a future-focused leader in technology with a cutting-edge exhibit that turned heads and sparked conversations at CES.
Oatly
A thoughtfully designed exhibit with interactive zones and eco-friendly materials helped Oatly increase sales leads while showcasing the company’s commitment to sustainability.
Frequently Asked Questions
The average cost of exhibiting can vary greatly. Factors affecting this cost include booth size and location, design complexity, and the type of trade show. Exhibit offerings range from rental booths to fully customized displays, and price can vary depending on the size of your space, the materials used, and additional add-ons such as LED walls, interactive screens, or furniture. STAR offers all these options, in addition to having four national locations which can help reducing shipping costs, we also own the Featherlite brand, a modular-portable brand that utilizes silicone edged graphics to make them light and easy to assemble, reducing labor and shipping costs.
Common exhibit sizes are 10×10, 10×20 and 20×20. Many larger footprints may be available depending on the show. These can be oriented in three primary ways, inline, corner or island. Inline displays generally have one side exposed to the walkway, while a corner will have two. An island display will be open to all four sides of walkway, allowing for larger footprints and visibility.
A company experienced in trade show booth design, like STAR can help determine the best use of your space and help you design a trade show program that maximizes the trade show assets your company has.
Companies exhibiting strategies typically start by creating a goal and budget. This will help determine the right shows to participate in, the booth size and messaging that is a crucial first step in design. An exhibiting house, like STAR can help define these goals and develop the right strategies to make your exhibiting program a success.
Many companies choose to do their planning annually, but once you have selected a show it can be crucial to begin your planning 6-12 months ahead to ensure there is time for your trade show build depending on complexity. STAR offers full design and shipping services to help map out this timeline, whether your full custom build will take several months, or you need a booth turned around in several weeks.
The best trade show exhibit designs help brands stand out on the tradeshow floor with their messaging and presentation. Using elements such as light boxes or tall towers can help draw eyes to your booth, while elements such as interactive displays, games or giveaways can help keep visitors in your booth and interacting with your brand longer. An exhibit house, like STAR can assist you in designing an exhibit that matches your brand goals.
As an experiential marketing design and manufacturing company, we understand that measuring success at a tradeshow goes beyond just foot traffic. Here’s how you can evaluate your impact effectively:
1. Set Clear Goals Before the Show
- Identify what success means for your business. Is it lead generation, brand awareness, networking, or closing deals? Your metrics will depend on these objectives.
2. Track Quantitative Metrics
- Leads Generated: Use badge scanners or lead-capture software to count qualified prospects.
- Booth Traffic: Measure how many visitors interacted with your booth using footfall counters or digital engagement tools.
- Sales Pipeline Impact: Track how many leads convert into opportunities or closed deals post-show.
- Social Media Mentions: Monitor hashtags, tags, and posts to gauge your digital reach.
3. Assess Qualitative Success
- Brand Perception: Conduct surveys to understand how attendees perceived your brand.
- Engagement Quality: Measure how meaningful your conversations with prospects were. Did they express genuine interest or excitement?
- Feedback from Team and Visitors: Gather insights from your team and booth visitors to identify what worked and what can improve.
4. Compare Against Benchmarks
- Analyze performance relative to past tradeshows or competitors. Are you seeing improved results in leads, traffic, or engagement?
5. Measure Experiential Impact
For companies offering experiential displays, consider the following:
- Interactive Engagement: Track how many attendees participated in hands-on activities or demonstrations.
- Digital Engagements: Measure usage of interactive kiosks, VR/AR experiences, or apps tied to your booth.
Let’s connect.
We are here to transform every space into an amazing story. Call, email, or chat with us anytime to learn more.
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