Pella
From product launch to industry buzz, see how Pella’s innovative event strategy tripled lead generation and clinched the Best of IBS Award.
Events
Event marketing services built for success.
Events are immersive experiences that can build relationships and business—each event calls for carefully considering how you market yourself. STAR strategizes with you to devise the right approach to put your event marketing in the most positive light.
Trusted by:
Sports events
From showing pride for the local high school teams to entertaining customers at the professional sports level, event marketing company STAR works with you to come up with ways to activate and elevate your brand inside, outside, and around the stadium or playing field.
- Enhances brand visibility with custom stadium banners and signage.
- Mobile activations and interactive displays for engaging fan experiences.
- Branded pop-up shops and kiosks for merchandise sales.
- LED video walls and scoreboards to captivate audiences.
- Comprehensive branding solutions for both interior and exterior stadium spaces.
Community & industry events
Let STAR assist you with making a positive, lasting impression at community and industry events. As these types of events can come in all shapes and sizes, STAR helps you align the event with your brand and make a powerful visual statement of your support.
- Custom event graphics and promotional materials.
- Modular exhibits and portable trade show displays for flexible event setups.
- Branded backdrops and podiums to reinforce brand identity.
- Interactive touchscreens and multimedia displays to captivate attendees.
- Tailored branding solutions for diverse community and industry events.
Product launches
With a new product launch, the success of the event that announces it can be as critical as the product itself. As an experienced event marketing company, STAR helps you make your event marketing special—from start to finish. We support you at every step to showcase your new product and highlight its importance.
- Unique stage designs and backdrops for impactful product launches.
- Branded event signage and banners to enhance visibility.
- Interactive demo stations to engage attendees.
- Comprehensive AV solutions, including lighting and sound, for a polished presentation.
- End-to-end event support to ensure a memorable and successful product launch.
Internal events
When you have something important to say to employees, an event marketing company like STAR can help bring your message to life in ways you may not have imagined. We can concept, design, and build with both speed and scale based on your timeline and business objectives.
- Engaging internal communications with custom displays and signage from a leading event marketing company.
- Dynamic digital kiosks to effectively deliver your message.
- Large-scale AV solutions, including video walls and sound systems, for impactful presentations.
- Branded environments and stage setups tailored to your objectives.
- Timely and scalable solutions to meet your business needs and deadlines.
A guide to solving the top 5 event marketing challenges.
A new survey uncovers key hurdles in event and trade show marketing.
Why STAR
Use of state-of-the-art technology specific to events.
Design and construction support with in-house resources.
Alignment of your brand materials with event theme and location.
Comprehensive event marketing services.
As a leading event marketing company, STAR provides end-to-end event marketing services that cover everything from event conception and planning to production, logistics, and execution. Our integrated approach ensures that each event aligns with your broader marketing goals, delivering a cohesive experience that maximizes brand impact.
Interactive event experiences.
Whether it’s through interactive displays, virtual reality stations, or live polling, our events engage the senses and foster meaningful two-way connections with attendees. This personalized approach helps drive brand loyalty and increase engagement at every event.
ROI-Driven event strategies.
At STAR, we believe in delivering measurable results from every event. By leveraging advanced analytics and key performance indicators, we provide our clients with deep insights into audience engagement, event success, and return on investment. Our data-driven approach ensures that your event marketing efforts are optimized for maximum effectiveness.
Creative event concepts with advanced technology.
At STAR, we combine creative event concepts with cutting-edge technology to deliver unique and immersive experiences. From state-of-the-art AV setups to interactive digital kiosks, we leverage the latest in event technology to ensure that your message is conveyed powerfully and memorably. Whether you’re hosting a product launch or an internal corporate event, our blend of creativity and technology guarantees an impactful experience.
I leaned heavily on STAR to support our annual sales meeting. They absolutely rose to the occasion and executed with excellence, so we expanded the partnership to support our smaller regional events as well. The project management, creative and logistical support is fantastic!
Matthew Cole, Director of Marketing Communications, Sherwin Williams
Featured Events
Check out our work.
As a leading event marketing company, STAR is committed to helping our clients create immersive branded experiences that promise to deliver exceptional results. Whether you’re attending small-scale gatherings or large-scale brand activation events, we’ll help you drive engagement and build brand awareness.
Smartwater
Brightly User Conference
Target Grocery Summit
Branded rooms, stages and event spaces, including a main-event stage with illuminated bull’s-eyes, provided a complete brand presence at Target’s annual grocery summit.
Frequently Asked Questions
An event marketing agency is a specialized firm that focuses on planning, designing, and executing events to create brand awareness, promote products or services, and engage target audiences. These agencies manage everything from event strategy and creative development to logistics and execution, ensuring that events align with broader marketing goals and deliver measurable results, such as lead generation or brand loyalty
An event marketer is responsible for designing and executing events that promote a company’s brand, products, or services. Their tasks include developing event concepts, coordinating logistics, managing event timelines, working with vendors, and ensuring a seamless experience for attendees. Additionally, they focus on creating engaging attendee experiences and measuring event success through KPIs like audience engagement, lead generation, and return on investment (ROI).
The amount companies spend on event marketing varies widely depending on the event’s scale, objectives, and industry. On average, companies allocate 20%-30% of their overall marketing budget to event marketing, with larger organizations often spending even more on high-profile events. The budget typically covers venue costs, technology, creative services, promotion, and event staffing, with a focus on generating a high return on investment through customer engagement, lead generation, and brand visibility. An agency with experience in planning events, such as STAR, can help your company map out their event strategy.
An event marketing specialist plays a pivotal role in the execution of marketing strategies through events. Their responsibilities include planning event logistics, coordinating with vendors and partners, developing promotional materials, managing event timelines, and ensuring successful on-site execution. Additionally, they work closely with marketing and sales teams to align event objectives with business goals, manage budgets, analyze event performance, and provide post-event reports that measure ROI and other success metrics. Strong project management and creative problem-solving skills are crucial for this role. An experiential marketing company like STAR can assist event marketers by providing end-to-end services, helping event marketers with everything from planning, to design, shipping and measurement.
Let’s connect.
We are here to transform every space into an amazing story. Call, email, or chat with us anytime to learn more.
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