Marketing event results & optimization

Expert trade show, events and results.

STAR gathers insights into the performance of your trade show or other event experiences to gauge and improve results.

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Capture the value of your event experience.

Post-event experience analytics examine event performance metrics and attendee feedback to inform future enhancements.

Meticulous event ROI analysis evaluates the return on investment and identifies opportunities for cost optimization so you yield the highest returns.

With continuous improvement strategies, you get iterative feedback loops to resolve issues and optimize and elevate future trade shows, retail pop-ups, or corporate events. Our technology adoption and innovation services recommend and implement cutting-edge solutions, ensuring you stay at the forefront of industry trends and technology.

Event results & optimization services

Objective mapping
Traffic measurement
Reporting & analytics
Cost and outcome optimization
Annual planning
Budget planning

Data is the new growth driver

Data-driven event insights

Analyzing metrics to enhance future strategies and optimize event performance.

Continuous event improvement

Iterative refinement of events and trade show booths to maximize results and exceed client objectives consistently.

Strategic event recommendations

Providing actionable insights for enhancing ROI and audience engagement.

Event performance monitoring

Tracking results to ensure objectives are met effectively and efficiently.

Client collaboration

Working closely to align strategies with evolving goals and objectives.

I wholeheartedly recommend the team at Star to any company seeking a partner that can elevate their brand and deliver outstanding results.

Collin Hummel, Senior Manager of Brand Sponsorship, 3M

How we optimize trade shows differently:

Event metrics and analytics

Collecting data to measure the success and impact of each in-person event experience.

Post-event evaluation

Analyzing attendee, customer, and employee feedback and performance data to improve future results.

End-to-end process

STAR looks at event performance comprehensively, connecting each part of the process together to determine impact and offer strategic optimizations tailored to client goals.

Our Solutions