Challenge
Pella was introducing a revolutionary new product at NAHB International Builders' Show (IBS). The goal was to maximize engagements and leads, but competing for attention at the event required an engaging and educational installation.
Solution
The strategy and creative teams worked together at STAR to develop an exhibit focused on demonstration and hands-on experiences. The design also inspired the creation of a branded Sprinter van to continue to promoting the launch.
Result
Pella generated three times the leads they expected at the show, and Pella was recognized at the show with the prestigious Best of IBS Awards which celebrates the most innovative and impactful products and solutions in the residential construction industry.STAR is as good as any organization that I have ever worked with in terms of the quality of work and the quality of the people.
Stan Sturtz, Director of Corporate Marketing, Pella
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