If you’re a European company getting ready to exhibit in the USA, this guide is your go-to for a smooth journey. We’ll dive into the nitty-gritty of American vs. European practices, steer clear of common mishaps, and explore how to shine bright in the US market. Plus, with STAR by your side, you’re in good hands -we are pros at helping European companies crack the American code.
Spotting the differences.
- Business Style: Americans like it straight and to the point. Quick connections and clear chats are the name of the game.
- Rules and Regulations: US regulations can trip you up if you’re not careful. Get cozy with local regulations and industry dos and don’ts.
- Regional Differences: The US market is huge and diverse. Tweak your products or services to fit what Americans love and you’re on the right track.
- Making Connections: Networking is big in the US. Showing up at events and rubbing elbows is key to making those essential connections.
Pitfalls to dodge.
- Culture Clash: Missing cultural cues can lead to awkward moments. Keep your communication style flexible and be mindful of cultural differences.
- Regulation Confusion: Not understanding the rules can get messy. Stay on top of local regulations and comply to dodge logistics headaches.
- Market Misfire: Not doing your homework can mean missing the mark. Research the market, understand what folks want, and adjust your strategy accordingly.
- Skipping Networking: Not building a network can stunt your growth. Network, network, network – it’s how opportunities happen.
How the unions and costs play out.
- Labor Unions: Installation and dismantle labor unions can be a curveball. Familiarize yourself with their practices to navigate smoothly.
- Hidden Costs: Brace yourself for surprise expenses like material handling, drayage, power, and other show services. They can add up fast if you’re not prepared.
Acing the game.
- STAR’s Logistics Advantage: Here’s the kicker: STAR has logistics hubs strategically located in Minneapolis, MN, Washington, D.C., Durham, NC, and Las Vegas, NV. That means top-notch support right where you need it, making the logistics game a whole lot smoother.
- Multilingual STAR Team: The STAR team boasts members who speak multiple languages and understand both cultures like pros. That’s gold when it comes to easing communication hurdles.
- Your One-Stop Shop: At STAR, we’ve got your back from start to finish. We handle everything – concept development, exhibit delivery, and more. From standard frame systems to custom fabrication, design, labor, storage, show logistics, and even post-show analytics. You name it, we’ve got it covered.
- Streamlined Workflow: STAR simplifies your workflow. No juggling between multiple companies – saving you time, money, and headaches.
- Raised Floor Costs: Fun fact: Raised floors come with raised pricing in the US compared to Europe. Factor that into your budget planning! STAR can assist you in finding alternatives to take your exhibit to another level without breaking the bank.
Parting words.
Stepping into the US market is a big move, but it’s within reach with the right prep. With STAR backing you up and a strategy that embraces cultural shifts, complies with rules, targets the right audience, and networks smartly, you’ll ace your exhibition in the USA.
