MINNEAPOLIS, MN Oct. 2, 2023 /PRNewswire/ — Star Exhibits & Environments (www.engagestar.com), a leading full-service experiential marketing agency and producer of high-end custom exhibits, environments, and experiences, is excited to announce the acquisition of Neu Concepts LLC (neuconcepts.net), effective October 1, 2023.
Neu Concepts, headquartered in Durham, North Carolina, specializes in exhibit design and fabrication, experiential marketing, branded interiors, and creative services. Cathy Hofknecht founded Neu Concepts in 2010 with a vision of collaborating with her clients to create thoughtful brand engagements that inspire, engage and delight with each and every interaction.
“The company and employees at Neu Concepts take great pride in their workmanship and share similar values with STAR,” said Justin Dworak, president at STAR. “Our teams are excited for the future and the power of joining forces and working together to best meet the needs of our clients.”
This strategic move will strengthen STAR’s geographic presence while expanding service and growth opportunities. STAR’s extensive experience in event innovation and design combined with Neu Concepts’ established presence in the East Coast market will create a powerful synergy that drives growth and success.
“This acquisition represents an incredible opportunity for our team and our clients,” said Hofknecht, president, Neu Concepts. “STAR’s reputation for excellence and their commitment to pushing the boundaries of the industry align perfectly with our values and vision.”Neu Concepts and the entire team will continue to operate from its current facility in Durham, North Carolina. Neu Concepts will maintain its brand identity as it joins the Star Group family of companies, which includes recently acquired Featherlite Exhibits and Exhibitor Group.
Looking ahead, STAR plans to continue expanding its reach and boosting its capabilities through a series of ongoing strategic moves that deliver more comprehensive and impactful solutions and value to customers. “Our planned expansion to Las Vegas aligns with STAR’s commitment of constantly striving to do more for our customers and solve for their business needs,” added Mark Johnson. “With the launch of this new location, we are excited to both better serve our customers and to contribute to the growth and success of the Las Vegas business community.”
About STAR: STAR is an all-in-one experiential marketing agency that builds captivating spaces for exhibits, events, corporate interiors, and retail stores. From powerful strategy to head-turning creative to flawless execution, STAR moves your customer from branded experience to business results. With locations in Minneapolis, Durham, Washington D.C., and Las Vegas, STAR’s local presence, national scale, and global reach deliver comprehensive, end-to-end capabilities to customers of all industries and sizes. To learn more, visit www.engagestar.com or https://www.linkedin.com/company/star.
About Neu Concepts: We are a group of creative, original thinkers who love to collaborate with our clients to design and build thoughtful branded spaces that inspire, engage, and delight with each and every interaction. We bring both the creative and the craftsman to everything we do. We take humor seriously. And make hard work look easy. We hire artists and nerds, and thinkers and doers. We design with high-tech tools and build with our own two hands. And because we bring both sides of our brains to everything we do, we can tell your whole story in a whole new way. To learn more, visit www.engagestar.com or https://www.linkedin.com/company/star.
