Custom Exhibit Vision
As a legacy brand in the plant-based wellness space, Manitoba Harvest came to Expo West 2025 with a focused goal: drive product trial. With a minimal 8×10 footprint and an emphasis on cereal dispenser functionality, the priority was clear—maximize brand exposure through accessible, high-volume sampling.
Rather than reinvent the wheel, Manitoba Harvest leaned into proven tactics. Their objectives were:
- Ensure the booth enables seamless sampling for attendees.
- Maintain a simple, clean design that highlighted product visibility.
- Prioritize efficient setup and stress-free logistics.
- Rely on STAR’s flexibility to support even the smallest-scale booths with high standards.
STAR Custom Exhibit Solution
From single-panel reprints to full custom builds, STAR supports brands of all sizes with the same level of strategic focus. For Manitoba Harvest, that meant bringing clarity, consistency, and logistical ease to a small-but-mighty Expo West presence.
Sampling-First Design
With product trial as the key engagement metric, STAR’s booth design prioritized accessibility. The wall layout and sample station were configured to ensure visibility and flow—crucial in Expo West’s high-traffic aisles.
Lightweight Execution, Heavyweight Support
Though compact, the project still benefited from STAR’s full-service project management. The booth included a custom configuration of graphics and product display, overseen by STAR’s internal team to ensure timely production and coordination. Even without a creative brief, STAR delivered a tailored, turnkey solution to meet the brand’s core needs.
Scalable Partnership
This project exemplifies STAR’s ability to scale solutions—from refreshing a single SCG graphic to designing fully custom builds. Manitoba Harvest’s trust in STAR came from knowing they’d get the same attentive service regardless of booth size or scope.
Trade Show Impact
Streamlined Experience, Strong Sampling
With a thoughtfully designed 8×10 booth and a frictionless setup experience, Manitoba Harvest successfully got their products into the hands of countless Expo West attendees. The intuitive layout ensured high sample flow, helping drive brand awareness in an organic, approachable way.
Efficient Execution
From idea to installation, STAR helped Manitoba Harvest bring their booth to life without unnecessary complexity. The result was an efficient, cost-effective presence at one of the industry’s most crowded expos.
Conclusion
With Expo West 2025 behind them, Manitoba Harvest proved that success isn’t always about scale—it’s about strategy. STAR’s flexible offerings and thoughtful design made it easy for Manitoba to focus on what matters most: product trial and audience connection. For brands with streamlined goals, STAR delivers just the right-sized solution—without compromise.
