Challenge
Each year, Taco Bell provides an exclusive stage-side experience for 500 students during the College Football Playoff (CFP) National Championship game day event,
Solution
Taco Bell partnered with Etzel and Star to design, install, and manage an interactive and visually engaging experience at the Live Más Student Section. Star’s team led the project from start to finish, handling creative design, fabrication, and installation of multiple branded elements.
Impact
The Taco Bell Live Más Student Section was a huge success at the Championship Tailgate, receiving positive feedback from both students and event organizers. Overall, the activation was well-attended, creating a fun and memorable experience for all involved.
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