Challenge
Emerson faced the challenge of effectively showcasing their diverse product lines, including both legacy and newly acquired technologies, in a unified manner. The goal was to support their “Floor to Cloud” message and emphasize their solutions across various portfolios, while maximizing engagement at Hannover Messe 2024.
Solution
STAR collaborated closely with Emerson’s marketing and business development teams to create a unified brand experience. The custom exhibit featured multiple demo formats, interactive elements, and strategic lighting to attract and engage visitors. Pre-show preparation included a live review of demos and on-site execution leveraged heat mapping technology to monitor visitor engagement.
Result
Overall, the custom exhibit helped Emerson meet many goals they set for the Hannover Messe 2024 event. Booth visits increased significantly, from 13% to 35% year-over-year. Heat mapping technology unlocked other vital insights into visitor behavior, resulting in a 147% increase in global engagement from the previous year. The technology also pinpointed which specific displays attracted the most attention, helping Emerson refine their future exhibit strategies.STAR turned our vision into an international masterpiece. Their innovative approach and flawless execution made our presence at Hannover Messe a resounding success.
Emerson Testimonial
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