Blue Cross Blue Shield partnered with their architects and Star to create a lobby within their new corporate building for their Creative Group. The lobby is inspiring, inviting and fun; but still reflects the core values of a major healthcare corporation. The solution consists of the innovative use of drywall that creates dimension and layering, powerful imagery, unique materials, custom metal work, a natural color palette to create a Zen-like effect, and bold words throughout which reflect the core values of BCBS.
