Experiential marketing for food and CPG that connects with buyers and consumers

In a crowded marketplace where functional foods and beverages, plant-based innovations, and gut health benefits are reshaping what’s on shelves, STAR helps food and CPG brands show up with substance and style. From trade show exhibits and event activations to corporate interiors and retail displays, we create experiences that drive trial, build trust, and move your brand forward.

Let STAR help you stand out at your most important food and CPG industry shows:

Natural Products Expo West

Sampling, storytelling, and sustainability center stage

STAR clients shine at Expo West
Sweets & Snacks Expo

Bold branding that packs a punch

Summer & Winter Fancy Food Shows

Premium design for gourmet appeal

Private Label Manufacturers Association (PLMA)

Smart scale and ROI-driven execution

National Restaurant Association Show

Engaging experiences for foodservice innovation and buyer connection

Retailer-specific events

Support for closed-door previews and pop-up experiences

Why choose STAR for your food and CPG experiential marketing solutions

Our team brings deep experience in the food and CPG space, with the strategic, creative, and production power to match. Whether you need a quick-turn modular solution, a custom exhibit that travels well, or full-service planning and activation, STAR is your partner in standing out and scaling up.

Image from the 10x10 Manitoba Harvest trade show display at Expo West 2025 showcasing employee engagement with attendees and products prominently displayed in the background.
Deep understanding of buyer/retailer dynamics
Image of a team in front of an exhibit for MegaFoods, with one woman dressed in black explaining the features in the booth space.
In-house design, fabrication, and logistics
Image of a woman recycling fabric in a warehouse setting
Expertise on sustainability and reuse

Frequently asked questions for food & CPG trade shows

What trade shows does STAR support for food and CPG brands?

STAR supports top industry events like Natural Products Expo West, Sweets & Snacks Expo, Fancy Food Shows, National Restaurant Association Show, PLMA, and more. We also help food and CPG brands with retailer previews, private events, and pop-up activations, as well as retail environments and corporate interiors.

Can STAR help with sampling and food-safe exhibit design?

Yes! We understand the unique needs of food and beverage exhibitors from food-safe materials to storage, prep areas, and traffic flow for sampling. We’ll design a booth that meets health codes and maximizes engagement.

Do you offer sustainable exhibit options for food and CPG shows?

Absolutely. Many food and CPG brands value sustainability, and we offer reusable, modular exhibit systems, eco-friendly materials, and smart shipping strategies to reduce environmental impact and cost.

How early should I start planning my trade show booth for Expo West or similar shows?

Ideally, 4–6 months in advance, especially for large shows like Expo West or Fancy Food Show. STAR offers turnkey solutions and quick-ship options if you’re on a tighter timeline.

Can STAR manage our trade show logistics?

Yes. We provide end-to-end support, including strategy, creative, fabrication, shipping, install/dismantle, and even on-site services, so your team can focus on building buyer and consumer relationships.

What trends are shaping trade show exhibit designs for CPG and food brands?

Trade show exhibit designs for food and CPG brands are being shaped by key industry trends like functional foods (protein, probiotics, and ingredients that support mood, sleep, and digestion), plant-based innovation with sustainable and aquatic ingredients, gut health expansion across multiple categories, and the growth of functional beverages. Exhibits are also leaning into sustainability, interactive sampling experiences, and storytelling that connects with buyers and consumers. STAR helps brands integrate these trends into custom trade show exhibits, event activations, corporate interiors, and retail displays, creating experiences that stand out at shows like Natural Products Expo West, Sweets & Snacks Expo, Fancy Food Shows, National Restaurant Association Show, and PLMA.

Let’s connect.

We are here to transform every space into an amazing story. Call, email, or chat with us anytime to learn more.

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