Insights into Building a Successful Trade Show Booth Strategy for 2025

An illustrated person next to chess pieces while thinking about how to increase their revenue. Showing how a trade show program can help your internal events strategy team meet and exceed strategic goals such as awareness or lead generation at trade show events.
May 16, 2025
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Booth strategy isn’t just about square footage—it’s about maximizing ROI. Watch this quick video for expert advice on how to avoid hidden costs and build a smart, effective trade show plan in a high-pressure year.

If you want to have a detailed conversation on this topic, schedule a one-on-one meeting with Ari Samaha, STAR’s  Director of Revenue Operations, to get expert guidance from a pro who has seen it all.

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